Have you ever hopped over to an enticing piece of content and asked yourself, “Why am I doing this?” Maybe you were hoping to pick up some tips on hiring a new content writer. Maybe you wanted to get current on the latest trends in your industry. Or maybe you just wanted to kill...
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Would you send a tow truck to compete in the Indy 500? Or send a Ferrari if your mom's SUV needed a tow? Of course not. Yet many business owners are just as mistaken when it comes to their expectations of content marketing. Let’s set the record straight: Did you know you can...
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26
Jan 2017
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Ah, the start of a new year, when millions of Americans make the decisions to lose weight … and thousands of bogus products hit the market with promises of overnight success. Sure, we can laugh, but when it comes to content marketing, far too many organizations fall into the same...
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The content marketing world is changing and we must all adapt … even if that means giving up (or at least shifting) some deeply ingrained practices. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to...
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