
Here at Resonance, we work with several clients in the technology field, and we've experienced first-hand the challenges of creating and implementing a solid content marketing strategy around technical products and services. Today we're sharing just a few gems of wisdom...
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Looking to boost your brand’s thought leadership? The answer might be closer than you think: ZYTRMIb5l50 Want to learn more about B2B blogging? Download your free gift, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com. Want to learn more about B2B blogging?...
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Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 169 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed account-based marketing,...
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April is the cruellest month, breeding Lilacs out of the dead land, mixing Memory and desire, stirring Dull roots with spring rain. - T.S. Eliot, The Waste Land I'll never forget the moment I discovered T.S. Eliot. Sitting in Mrs. Vasterling's 10th grade...
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In the course of my career as a marketing writer, I’ve worked with specialists ranging from software architects to heart surgeons … and they have one thing in common that can kill their content’s effectiveness. Check out today’s Mojo to find out what that is — and how to...
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