
Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 173 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we...
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If you've ever seen my presentation Content Marketing: Driving Business in a Post–Mad Men World, the image above will no doubt look familiar. In that talk, I share my experience working as a librarian at the New Orleans Public Library during and just after college....
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B.A.S. Bad Agency Syndrome. Yes, it’s a thing, and it causes a whole lot of grief for a whole lot of marketers. But B.A.S. can be avoided, and all this month, I’ll be showing you how. Check out today’s Mojo for Tip #1: 6fBS1QGcbNA Want to become a B2B blogging...
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Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 172 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we...
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Image credit: Salesforce All too often, we think of content marketing as strictly "a marketing thing," when a truly rich, vibrant content marketing program involves everyone in the organization — particularly our brethren in business development. As we discussed...
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