
(Photo: John Paul Filo/CBS ©2016 CBS Broadcasting Inc. All Rights Reserved.) As I've shared many times, I'm a bit of a TV geek, and one show I never miss is CBS' Blue Bloods. Sure, at its core it's your basic cops-and-courts show — albeit with an interesting family...
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“Our agency just never ‘got’ who we are and how we add value.” I’ve heard that complaint from so many clients who came to Resonance after experiencing Bad Agency Syndrome (B.A.S.) that it seems to be an epidemic. Check out today’s Mojo for a tip to find out if the...
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Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 174 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall...
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(Special thanks to my girl Sophie for helping out with this week's photo!) "Experience." Ask 100 marketers what they look for in a content marketing agency, and I'll bet at least 75 percent of them will bring up experience. And if we're looking to avoid Bad Agency...
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B.A.S. Bad Agency Syndrome. No, it’s not a horror movie, but for many marketers, it comes pretty darn close. The good news is that B.A.S. can be avoided, and all this month, I’ll be showing you how. Check out today’s Mojo to find out how doing “the Back-Page Flip” and...
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