Are You Offering an Experience … or Just Information? [Marketing Mojo Video]
As more marketing teams expand their strategies to include content marketing, a common perspective has emerged that goes something like this: “As long as we’re putting out good information that’s current, accurate, and speaks to the interests of our audience, our job is done.”
I’m here to tell you that good information alone is not enough. Yes, it will attract search traffic, but on its own, it won’t keep people coming back, nor will it help you build a loyal audience. What’s the missing ingredient? Check out today’s Mojo to find out:
This week, I invite you to consider the experience that you offer your audience when they engage with your content. Remember, information is to your content marketing what coffee is to Starbucks, and if people know they can count on you for a rich, engaging experience, they’ll come back to you over and over again.
If you’re ready to learn more about infusing “the Starbucks factor” into your content, grab a copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN. To learn more about the book and to download a free chapter, visit contentmarketingcoachbook.com!
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
Comments are closed.