Infographic: Amp Up Your Content Marketing With Podcasts
When we look back at 2015 — and yes, you know those retrospectives are coming — one of the biggest stories will be the renaissance of the podcast.
As I’ve said many times before, podcasting is nothing new (I remember discovering podcasts circa 2005), and it never actually went away. It’s just that, once YouTube came on the scene, we all went gaga over video, and the audio format got edged out of the spotlight … until now.
Just how big is podcasting these days, and why should we care? Our friends at Salesforce recently published a handy infographic that tells us just how popular podcasts are, who’s listening, and why savvy content marketers are taking a turn behind the mic:
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Your Turn: Have you made podcasting a part of your content marketing program? Leave your response in the Comments — we’d love to hear from you!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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