Is the Clock Ticking on Your 2016-17 Budget? [Marketing Mojo Video]

Jun 2017

Last week I got a panicked call from a contact who just realized that her 2016-17 marketing budget expires on June 30, and she still had some funds to spend before the clock runs out. Check out today’s Mojo to find out what happened next:

If you’re just a few days away from saying “buh-bye” to the remaining dollars in this fiscal year’s marketing budget, you still have time to put those funds to good use. Check out the video for 3 ideas for content marketing projects that you can get going right now.

To learn more about content marketing strategies to grow your tribe and your bottom line, grab a copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN. To learn more about the book and to download a free chapter, visit contentmarketingcoachbook.com!

Today’s Video Transcript

Monday Morning Marketing Mojo

Hey morning folks! Rachel here with you Monday Morning Marketing Mojo. Hope you had a wonderful weekend and are ready for a fantastic week up ahead.

I want to tell you about a phone call that I got last week from someone who has been in my circles for a while, and she was almost in a panic, she said – “Rachel I just realized that our fiscal year is ending on June 30th and I’ve got some budget dollars that I need to spend before that time runs out.” So we talked about a few projects that she has kind of had in the hopper been meaning to get around to and we were able to get those estimated, and get those invoices sent, and get that taken care of so that she can use those budget dollars because on July 1st they are going away and you know what a lot of organizations are in a similar circumstance. Maybe instead of January to December your fiscal year goes from July to June, which means you have only a few more days to use up those budget dollars before they go away forever.

Today I want to talk about 3 ways that you can put those budgetary dollars to good use with your agency or with whoever you’re working with and make sure that you get something going before they disappear forever.

So the first thing you can do is; and I’ve got some visual aids here, aren’t we swanky. The first thing you can do is get those long form content projects rolling. Maybe even thinking about an

E-book or a white paper, or maybe an audio resource that you’ve been wanting to put out there as a lead generation resource, and if you’ve got some budget dollars out there, this is a great time to use those dollars to get those projects going. Again not all the work has to be done by June 30th, you just have to allocate those dollars and maybe you set out in January to say – Okay first quarter we’re going to do a fantastic E-book and then you know life happened the CEO wanted a website refreshed, or maybe you had a product launch. Something that soaked up your resources and that E-book never got worked on. Well if you’ve got some budget dollars that need to get used this is a good time to get with your external resources and see about getting those projects rolling.

1. The second thing you can do is: front load some content for the beginning of the 2017- 2018 fiscal year, and what I mean by that is, you can get in touch with your agency and say – hey we’ve got x amount of dollars can you crank out 10 evergreen blog posts for us, and that way you can use those dollars and you will have those blog posts in your hand to use as you begin the next year. I hope your content is set through the end of the month, which is just a few days away, but if you’re looking to use those dollars then, maybe you can get with your free lancers or your agency and say okay let’s make a plan for using these funds to get some blog posts created and then just have them in the hopper, ready to go as you get into the 2017- 2018 fiscal year.

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The third thing you can do is: (this is fun I like the card thing I’ll have to do more of this) refreshing some old content assets. I was talking to another client and they say – you know Rachel we have got this white paper, it’s great, it ‘s one of our best performing lead generation resources, but it’s kind of old. He said that our messaging has evolved, we’ve got some new case studies that we want to put in there, and this is a great time to refresh that old lead gen asset. So again if you are in the situation of having some budget dollars that need to get spent this is a great time to see about refreshing those old content assets.

So there you have it those are our three ways that you can put those budget dollars to good use if your budget is expiring on June 30th, and by the way today is the 26th, so you’ve got about 4 days to get with your resources, and to get those projects in place.

So that is it today for today’s Marketing Mojo. So that is it for today’s Marketing Mojo and if you want to learn more about super secret strategy tips for content marketing I recommend that you hop on over to http://contentmarketingcoachbook.com/ you can learn more about my book “The Content Marketing Coach- Everything You Need to Get in the Game and …Win! “ you can see what Thought Leaders like Joe Pulizzi, and Jay Baer thought about the book, spoiler alert they liked it! And you can also download a free chapter. So get your free chapter, see what it’s all about, kick the tires, take it for a spin, and then grab your own copy and hey grab one for a friend, and you know what , you know who loves this book, recent college graduates. They love it because it’s real world advice for getting their first content marketing job. So if you know a recent grad, I recommend that you pick up a copy and they will be your best friend for life. Okay that is it for me today. I wish you a wonderful week and I will see you again next Monday. Take care.

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About the Author

A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!

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Increased website traffic, New Lead Generation

We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.
Added 5 figures to my business in less than 4 weeks

Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!
One of the best “vendor” relationships I’ve ever had.

My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.
Event Sold Out Two Years In A Row!

Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send. Her content marketing efforts helping us sell out our event three years in a row! I am expecting the same for October 2014.

Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

When I work with Rachel, I have total peace of mind. I know that she is on target, on time, reliable and delivers over and above the results I expect.

I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.
Produced ROI Result

Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….
Professionalism and Sincere Desire to Help

I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written. Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.
Increased our likes and interaction rates

Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.
Social Media Ranking Better Than Ever!

We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it!