Choosing the Right Content Marketing Agency [Content Marketing Podcast 176]
Welcome to Episode 176 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we welcomed special guest Erik Deckers to share some best practices we can borrow from our friends the fiction writers. (Need to get caught up?)
Today we turn our attention back to avoiding B.A.S. (Bad Agency Syndrome) with some advice on how to choose the right content marketing agency for your brand.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Social Media Examiner releases 2016 Social Media Marketing Industry Report (click here to download)
- Facebook rolls out interative Live broadcast map
- Content Hit of the Week: “Why Chewbacca and Candace Payne were Destined for Stardom, and the Real Content Marketing Takeaways Behind this Success” by Will Fleiss on the Outbrain blog
- Why it’s so important not to be taken in by an agency’s dog-and-pony show
- My four-step process for choosing the right agency for your brand
- Tip of the Week: Why it’s so important to keep up with what’s going on in social media … because not every mention is a Mention.
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.