5 Simple Steps for Using Facebook Hashtags for Business [Guest Post]

Sep 2013

Following is a guest post by Craig Robinson of Qwaya.comMore about Craig.

zlgjvOIGTwitter may have introduced hashtags to the market, but Facebook will undoubtedly take them to entirely new heights.

It’s easy to see just how pervasive hashtags are throughout social media these days, with a wide range of social networks using them. Though for every average Joe or Jane user who throws a hashtag at the end of something out of habit, there are hordes of marketers out there looking to use these clickable, searchable terms to promote their brands and to boost their bottom line.

If you’re a business owner, regardless of size or scope, using Facebook hashtagscan help you reach a larger audience as a brand. There are many different ways to use Facebook for business, and hashtags are the latest trend that you should be attempting to follow.

How to Effectively Use Facebook Hashtags

1: Research Your Tags

The first step here is to actually research the hashtags you’re planning to use.Even if you’re sitting there one day and think, “Oh, this term seems like it will make a good tag,”you still want to see if it’s in circulation already.

Whether you’re creating or claiming a hashtag, someone else might be using it. There are two main issues here:

  1. You don’t know how large of an audience that hashtag already has.
  2. You don’t want to use a hashtag for your brand that’s catering to a different market.

So make sure some other brand out there isn’t using your tag; or, if they are, measure the level of competition and the pertinence of the tag.

2: Keep Them Niche Specific

Just because a hashtag has a large following doesn’t mean that it will boost your brand in any way. There’s a lot more to using these tags effectively than wagon-riding on a trending term.

For example, if you find a term that thousands of people are using every day, you may be inclined to stick it to your posts and get busy, hoping that it will bring in traffic. Well, not only are you going to be buried under the avalanche of traffic, but many people who do see your specific content with that tag probably won’t have an interest in your brand. If, however, you keep things aimed at your niche, people who find your tag are more likely to stick around.

3: Promote Your Brand

When marketing on Facebook, there’s a lot you can do to promote your brand. From third-party ad-management apps like Qwaya to apps that help you create promotions, the brand assists are endless. So whatever you’re doing to promote your brand, take things up a notch by using relevant hashtags on your material. Having your own hashtag and branding your posts with it can spread more awareness about your business, a particular product, etc. Hashtags help you break up your information into different streams and thus make it easier for people to find and share.

4: Keep Things Short

Facebook content can be a lot longer and more detailed than a tweet, but one of the best things about hashtags is that they add a layer to the content. The hashtags themselves aren’t simply trendy because they look cool. It’s the catalog system and the social context of using them that make them so popular. So you can keep your message short, sweet and to the point and still make a big impact with the right hashtags.

5: Track Your Tags

Using hashtags effectively means that people are engaging not only with you, but also with each other. You should be tracking the conversation here to see what people are saying about your brand. You also want to track your tags to make sure that they don’t become victims of hijackers. Eventually, your hashtags may be used for other purposes, and those purposes might catch on and drown out your intended use. You won’t know unless you’re tracking.

Hashtags are fairly simple to use and understand, but that doesn’t mean you should just abandon solid marketing principles and put out any popular tag. There is a process to boosting your brand with hashtags. Start with research, keep them aimed at a niche, make sure you’re promoting your brand with short, succinct tags, and always track your results. If you can follow those five steps, hashtags might help you out tremendously.

(Photo Credit: melenita2012 via Compfight cc)

About the Author

zhghusCraig Robinson is an online writer at Qwaya.com, a Facebook campaign tool. With their Facebook Ad manager, you can create, manage, and follow up on all your ads on Facebook. Besides writing about marketing on Facebook, Craig also writes about social context and customer engagement online.


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