"If you don't know where you are going, you'll end up someplace else." - Yogi Berra (tweet this) Now, I'm a football gal myself, but I can appreciate Yogi's wisdom, accidental though it may have been. There's a reason why we keep coming back to sports as a metaphor: In...
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When you’re creating content, it's easy to get wrapped up in what you do and even how you do it ... but remember, quality content marketing delivers on the "why”: why your audience should care, why this information makes their their lives better. Check out today's Mojo...
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Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 157 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we looked at one of January's...
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Jan 2016
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We all know we need to up our game when it comes to the quality of our content this year … but where do we start? Check out today’s Mojo to find out what that is: X-b_krCteOM Want to learn more about content marketing? Download your free gift, 5 Things You Must Know About...
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