Find out how content marketing helps us stay on the radars of our best referral sources. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 222 of the Content Marketing...
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Dave Mastovich of the No B******t Marketing Podcast stops by to share his insights on how to segment our audiences. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode...
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Google's research busts some of the most deeply held myths about B2B marketing; here's what we content marketers can learn from their results. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS...
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As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that encompass the data we need. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to...
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Why good writing is more important to content marketing than ever before, and seven characteristics of well-written content that can help us raise the bar. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe...
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