A few days ago I had the pleasure of spending the day in a place I'd never have expected to be found: a conference on analytics. Not even specifically marketing analytics — the whole big ball o' wax that is data. And it was fascinating. At the inaugural DataCon event here in...
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Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 105 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we addressed the question of whether about whether content...
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How Do I Track the Results From My Content? from Resonance Content Marketing Can't see the SlideShare? Today we're continuing our SlideShare series called FTQs (Frequently Tweeted Questions) by addressing the question "How can I track the results we're getting from our various...
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If you haven't yet heard the dirty little secret of content marketing, I'll lay it on you right now: It's hard. Creating, publishing, and promoting relevant, value-driven content on a regular basis is not a mission for the faint of heart. And I'm not the only one who thinks...
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Sep 2011
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