Not so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of us in the B2B (business-to-business) realm. Fast forward to 2015, and 86 percent of B2B marketers say they...
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The B2B buying process is all about educating that prospective client. Are you using webinars, white papers, infographics, and other long-form content assets to educate your prospects every step of the way? To learn more about B2B content marketing, join me on January 28 for our...
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Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 106 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared 5 surprising facts about B2B content marketing from...
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Photo: blogs.seattletimes.com For us NFL football fans, Sunday's NFC Championship Game between the Green Bay Packers and the Seattle Seahawks was one for the ages. In the first half of the game, the Pack scored 4 times for a total of 16 points — 1 touchdown, 3 field goals — while...
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Want to take your B2B content marketing from "meh" to "magnificent?" We've got 3 tips to get you there: Be sure to join us at our next VIP webinar "B2B Content Marketing: From the Blog to the Bottom Line" on Wednesday, January 28. Sign up today at resonancewebinar.com, and if...
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