“But they get so much enga-a-a-a-agement …” I can still hear the whine from that one client who swore up and down that inspirational quotes deserved top priority in their content marketing strategy. They were a B2B company serving the oil and gas industry. Folks,...
0
Still flummoxed over how your content can make a difference? Take a cue from our friends at H&R Block: Did you know you can download a free chapter of The Content Marketing Coach? Snag yours today at contentmarketingcoachbook.com! Remember to snag your copy of The...
0
Today we look at the top 10 reasons why people unsubscribe from newsletters, unfollow on social media, and start ignoring blog posts — and how we can avoid those missteps to keep the love alive. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher,...
0
Now that Instagram Stories is giving Snapchat a run for its money in the ephemeral (disappearing) content space, we content marketers can no longer ignore the opportunities these platforms offer: Did you know you can download a free chapter of The Content Marketing Coach?...
0
"Reachpocalypse" — the cratering of organic reach on social networks — has many content marketers rekindling their romance with email. Let's take a few minutes to sit down and get caught up with "the first social network." Listen Now: Can’t access the...
0