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Jul 2013
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Jul 2013
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If you haven't yet heard the dirty little secret of content marketing, I'll lay it on you right now: It's hard. Creating, publishing, and promoting relevant, value-driven content on a regular basis is not a mission for the faint of heart. And I'm not the only one who thinks...
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09
Jul 2013
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Recently my lovely friend Raegan asked me out for coffee to talk about writers. You see, Raegan is a marketing recruiterextraordinaire here in Houston, and her clients are clamoring for content creators. Her question to me went something like this: "When we interview writers to...
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