In football as in any sport, part of the coach’s job is to make sure everyone on the team understands the “why” behind everything they do. When it comes to internal content marketing, we need to do the same thing in getting our internal teams on board: Remember to snag...
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How “clued in” are your internal teams (outside of marketing) on what you’re doing and planning on the content marketing front? Here’s why we need to be proactive and bring them into the huddle: Remember to snag your copy of The Content Marketing Coach: Everything...
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Whenever I mention the word “intranet” to marketing people, I often hear, “Oh, that’s an HR thing …” Here’s why your company’s internal communication hub could be hiding some content marketing gold: Remember to snag your copy of The Content Marketing Coach:...
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Your own employees can be your biggest brand ambassadors. What are you doing to nurture that relationship through internal content marketing? Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on...
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