Check out my top picks from the content marketing universe for the week of January 25: If you're having trouble viewing this Stackerdecks post: Click Here NEW AUDIO Grab your copy of B2B Content Marketing: From the Blog to the Bottom Line!...
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Does content written for business audiences have to be ... well, boring? Check out today's video tip for the answer: Got a question about content marketing, Twizzlers, pugs, beagles, or life in general? Hit me up at AskRachelParker.com! NEW AUDIO! Grab your copy of...
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Aug 2015
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Not so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of us in the B2B (business-to-business) realm. Fast forward to 2015, and 86 percent of B2B marketers say they...
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The B2B buying process is all about educating that prospective client. Are you using webinars, white papers, infographics, and other long-form content assets to educate your prospects every step of the way? To learn more about B2B content marketing, join me on January 28 for our...
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