When you’re creating content, it’s easy to get wrapped up in what you do and even how you do it … but remember, quality content marketing delivers on the “why”: why your audience should care, why this information makes their their lives better. Check out today’s Mojo for a handy trick to make sure your audience gets the “why” behind the “what”:
Grab your copy of B2B Content Marketing: From the Blog to the Bottom Line!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.