Monday Marketing Mojo: Delivering on the “why” behind the “what”

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When you’re creating content, it’s easy to get wrapped up in what you do and even how you do it … but remember, quality content marketing delivers on the “why”: why your audience should care, why this information makes their their lives better. Check out today’s Mojo for a handy trick to make sure your audience gets the “why” behind the “what”:

Want to learn more about content marketing? Download your free gift, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

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About the Author

Rachel Parker, Founder & CEO of Resonance Content MarketingA self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.

content_marketing_50 BizSugar KredFeatured Author on Business 2 Community

3 Responses

  1. […] it? Rachel Parker of Resonance Content Marketing shares some thoughts and a video on the subject here. And you can see further discussion over on […]

  2. […] it? Rachel Parker of Resonance Content Marketing shares some thoughts and a video on the subject here . And you can see further discussion over on […]

  3. […] it? Rachel Parker of Resonance Content Marketing shares some thoughts and a video on the subject here. And you can see further discussion over on […]

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