At Resonance, we’ve got content marketing down to a science … or at least a proprietary five-phase process designed to leverage your content as a strategic asset.
Phase 1: Evaluation
We'll meet with your team to nail down the details that will go into your content strategy, including:
- Your business' key differentiators
- Your areas of exertise
- Characteristics of your typical/ideal customer
- The specific "pain points" your products or services address
- Your customers' communication preferences
Phase 2: Content Strategy
Then we’ll take the results of your evaluation, do some research on your market, and devise a comprehensive content strategy tailored to your business.
Your content strategy will include:
- Competitive Analysis
- Brand Attributes
- Audience Personas
- SEO Keywords
- Topic Matrix
- Delivery Vehicles
- Delivery Schedule
- Key Performance Indicators
Phase 3: Content Development
This is where the rubber meets the road—where we develop the content designed to get results.
- Blog posts
- Website articles
- Video scripts
- White papers
- Webinar slide decks
Phase 4: Content Delivery
Depending on your platform, our team can upload, lay out, format, and publish your content to your blog, your website, your email marketing provider, social networks, and anywhere else it needs to be.
Phase 5: Revisit, Revise, Refresh
Sure, content is a lot of fun (well, for us anyway), but at the end of the day, it all comes down to results. As your content marketing plan progresses, we’ll keep an eye on your results to identify and address any opportunities for improvement come up.
If this all sounds like a lot of work … well, it is. The good news is, we do it for you.
Ready to get started? Give us a call at 713-595-6639 or drop us a message. We look forward to hearing from you!