Why Your Content Team Needs a Quality Czar [Content Marketing Podcast 159]
Welcome to Episode 159 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall that we shared a tale of two speakers: a Catholic nun and a marketing guru, only one of whom knows something about telling a good story. (Need to get caught up?)
This week, we’re talking once again about quality, and why your team needs a Quality Czar.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Why quality is our key differentiator in an increasingly crowded and noisy content universe
- Why your team needs a “Quality Czar” to serve as keeper and enforcer of your standards
- How to pick the right person to serve as your Quality Czar … and how to set them up for success
- Tip of the Week: As you focus on quality, remember that quantity — that is, frequency — is also vital
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.