Why Your Business Needs a LinkedIn Company Page … Now

09
Jan 2012

OK, quick poll here: Raise your hand if you wrapped up your 2012 marketing strategy back in October like we’re all “supposed” to.

For the 99 percent of us with unraised hands (yep, me included), allow me to suggest adding one more cog to the marketing machine that will drive your success in 2012:your LinkedIn Company Page.

www

In 2011, LinkedIn reached the 120 million user mark, attracting about 21.4 million monthly unique U.S. visitors per month. In October, TechCrunch reported that business’ favorite network is attracting two new users every second. And according to LinkedIn itself, those users now follow more than 1.9 million companies.

And as we discussed recently, LinkedIn has evolved way beyond the “glorified job fair” that it once appeared to be. It’s now a prime destination for scoping out vendors, business partners as well as for finding top-quality talent.

LinkedIn Company Pages are available for organizations of all sizes at no cost, and they’re quite easy to set up. So why put in the time and effort? Here are just a few of the brand-building, business-attracting perks:

1. Get Good Old-Fashioned Cred

Think of your LinkedIn Company Page as a virtual tradeshow booth, where visitors can explore your products and services, meet some of your employees, view your blog posts, and see some recommendations from clients and customers (see #2 below). Sure, it’s pretty basic info, but if you don’t have it, you risk giving the impression of being less than serious about your biz.

And what if you have a Company Page with outdated or missing info? It’s like setting up a tradeshow booth and leaving it empty.

2. Share Customer Kudos

Just like you can request recommendations from contacts for your personal profile, you can also ask clients to recommend your company’s products and services

Social

Even if you already have client testimonials on your website, having them on your LinkedIn Company Page places those same kudos into a standardized formatthat levels the playing field. Get more than your competitors and you’ll score some major points with prospects.

3. Post Company Updates

In 2011 LinkedIn launched its most significant new capability to date: the ability to post updates as your organization, just like you do on Facebook and Twitter. It’s an ideal opportunity to promote your brand by sharing content that responds to your target market’s needs, questions, and challenges.

And unlike Facebook and Twitter, LinkedIn is all business, all the time. The people who follow your company aren’t there to see videos of cats playing piano or get restaurant recommendations. They’re there to talk business—and they’re ready to listen to you.

So, how’s your Company Page doing on LinkedIn—any success stories to share? Tell us about it in the comments; we’d love to hear from you!

MythsFree Ebook: Top 10 Myths About Social Media for Business

Are you holding back from social media because of something “they” say?

In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called “conventional wisdom” that could be standing between your business and social media success.

 

Our Clients Are Saying

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.

     

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.

     

  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

Free Tips
learn more...