Why We All Need to Stop Using “the B-Word” [Marketing Mojo Video]
A couple of weeks ago, I was chatting with a fellow marketer as the AMA event when she made the mistake of using “the B-word” to talk about her company’s products …
Still think your product or service is “too boring” for you to succeed at content marketing? Think about a tow truck. Not exactly a sexy picture, is it?
Now think about the last time you were stranded with car problems. At the moment you saw that tow truck heading down the road toward you, I’d be willing to be it was the least-boring sight imaginable.
So remember: if your product or service solves a problem — and they all do — it’s as sexy as it needs to be.
Did you know you can download a free chapter of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN? Snag yours today at contentmarketingcoachbook.com!
Today’s Video Transcript
Monday Morning Marketing Mojo 17th April’17
Hey, folks! Rachel Parker here with your Monday Morning Marketing Mojo and I’ve got to admit I’m feeling a little under the weather today, but hey, the mojo must go on.
You know a couple of weeks ago I was presenting at a wonderful event for the American Marketing Association, and I was chatting with one of our discussion members. When I asked her about her products and services, she used “the b-word.” She said, “our products are boring.”
Now if you are ever in a conversation with me and I hear you use “the b-word” about your product or service, if you ever say that it’s ‘boring,’ then I will jump on that like gravy on rice. Because here’s the deal: if your product or service fits a need, if it solves a problem, it is not boring. It is as sexy as anything could ever be, because think about the last time you ever had a problem.
Here’s what I tell my clients: think about a tow truck. If you think about a tow truck, there is nothing sexy or beautiful about it. But, now think about the last time you were stranded at the side of the road, and you saw that tow truck coming down the highway, or coming down the road to recue you. How attractive and how sexy was that tow truck at that particular moment?
Well, there’s no difference with our products and services. Our clients, or our potential clients, are out there seeking solutions for specific problems, and man, when they find that perfect solution, they are absolutely joyful. So I never want to hear you use “the b-word” when you talk about your product or service.
To learn more about how to engage with audiences no matter what your product or service is, I recommend you grab a copy of “The Content Marketing Coach” – Everything You Need to Get in the Game and Win! And hey, guess what! You can download a free chapter by going to http://contentmarketingcoachbook.com/; you can snag your free chapter there and read for yourself. Have a wonderful week, and I will see you again next Monday. Take care.
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
Comments are closed.