What Subaru Can Teach Us About Target Audiences
Yesterday my husband and I had a blast — as we do every Super Bowl Sunday — watching the Puppy Bowl on Animal Planet. If you tuned in, you probably saw more than a few ads by the car manufacturer Subaru. Here’s why … and what Subaru’s marketing savvy can teach us about our own target audiences:
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!