“Weird Al” Yankovic, Content Marketing Genius?
If you had told me back in the 80s that “Weird Al” Yankovic would not only still be around 30 years later, but would also be trouncing much younger, hipper competitors on his way up the album charts, I’d have said you were nuts. And if you called him a content marketing role model, I’d have said you were totally bonkers.
As goofy as his persona is, Weird Al is one hell of a content marketer. Yes, to answer the question posed in the title of this post, he’s a freakin’ content marketing genius. Why do I say that? Three reasons:
- He’s created a formula that works. Take a song right off the top of the charts, wreak havoc with the lyrics, and create a fun, goofy video around it. That’s been his game plan since the early 80s, and it’s still working for him in 2014.
- He’s focused on his fans. He’s had “haters” since Day One, but instead of letting them distract him, he stays focused on the people who do enjoy his work and keeps delivering more of what they love.
- He produces a quality product. Even if his humor’s not your cup of tea, you’ve gotta admit that these parodies of his are pretty darned clever.
So, “Weird Al” Yankovic, my content marketing hat is off to you. Thank you for doing what you do and giving the rest of us a fine example to follow.
What do you think about the lessons we content marketers can learn from “Weird Al” Yankovic? Leave a note in the Comments — we’d love to hear from you!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please). As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after
speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or
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