Video Tip: Are You Thinking Like a Hunter … or a Farmer?
When it comes to content marketing, are you thinking like a hunter … or like a farmer? Check out today’s video tip to see what I mean:
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
I am thinking like a farmer, things take time to plant, grow and harvest, based on the relationship process; know, like, trust, and then doing business / ref. to other business contacts.
If you are a marketer, I think you should think both. Like a farmer and a hunter, you have one goal and you will never stop to achieve it. That’s how a marketer must think. This video taught me a lot since I’m a marketer myself, I need all possible information to help me in my business. And the video you posted is such a good resource. Thanks for sharing it.
Thanks, Joseph, and you’re absolutely right — a good overall marketing strategy has to involve both hunting (advertising, PR) and farming (content marketing).