What Using All Those Big Words Is Really Saying About You [Marketing Mojo Video]
If your content is loaded down with big words and convoluted sentences, you may be sending a hidden message to your audience … and it’s not a pretty one:
This week, I challenge you to take a good honest look at your writing. Are you communicating brilliant ideas clearly and simply … or are you just trying to look brilliant?
As content marketers, our mission is to serve our audience, not our own egos. If you’re making people work to understand your ideas, you’re failing in your mission.
Allow me to leave you with this parting thought, courtesy of English author Graham Swift:
“The real art is not to come up with extraordinary clever words but to make ordinary simple words do extraordinary things. To use the language that we all use and to make amazing things occur.”
Today’s Video Transcript
Monday Morning Marketing Mojo
Hey folks! Rachel here with your Monday Morning Marketing Mojo. Good morning to you. Hope you had a wonderful weekend! And I got to tell you Summer has arrived here in the city of Houston, you see the humidity here is popping out all over, and it is like walking into a great big old warm wet sponge, when we go outside, but hey, we are all smiles here at ‘Resonance‘, you see I got my Smiley mug for this Monday morning and we are ready for a fantastic week.
So today I want to talk about writing, and specifically about style of writing. You know sometimes I will; I’m constantly taking in content and I will go out searching for something and I will see an article or a blog post on a topic that I really want to look at, that looks really good to me, and I will click over to that post and the author is so in love with his big words and, his big convoluted sentences that the thing is almost incomprehensible.
Now I’m a reasonably smart person with a pretty good vocabulary and it wasn’t that I couldn’t understand it, but it’s just that I was having to work to understand it, and needless to say I don’t stick around at those posts very long, and it reminds me of an experience I had a couple of years ago. I was driving around Houston with a friend of mine, we were just tootling around, and we pulled up at a red light and next to us pulled up this huge, massive pickup truck. This was a big huge truck with the jacked up tires and the dual mufflers so it went bham bham bham bham bham, I mean this huge massive truck, and my friend looked over at this truck and said “hmm wonder what he’s compensating for?” now that comment I will leave it as is, but it reminds me of how it comes across when we approach our content with these big words and these convoluted sentences, and from the authors perspective it might be like “hey that’s just the way I write. That’s just the way I communicate” but the way it comes across to the reader is that what you’re saying is – my ideas aren’t good enough, they aren’t insightful enough to make an impact if they are presented in clear down to earth language. So I need to couch that in all this convoluted terminology and all these complex sentence structures, because that’s going to make me sound smart, because you’re going to look at this and say- wow this is a smart person. These must be really good ideas, even though I don’t have the time to understand this article.
Moral of the story is, when you approach your content, think about clear down to earth language, because that is really going to let your ideas shine. You’re not hiding them behind all this jargon and terminology and sentences that go on for 24 – 30 words and make up a whole paragraph. Communicate simply and that’s going to let your readers really quickly comprehend what you’re really talking about. They’re going to take in your ideas and they are going to appreciate your attention to their experience of taking in your content.
That is it for today’s Mojo. If you want to learn more about the magic of simple down to earth communication I recommend you pick up a copy of “The Content Marketing Coach- Everything You Need to Get in the Game and …Win! ” to learn more about the book and to download a free chapter go to http://contentmarketingcoachbook.com/, wish you a wonderful week and I will see you again next Monday. Take care.
To learn more about the magic of down-to-earth writing, grab a copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN. To learn more about the book and to download a free chapter, visit contentmarketingcoachbook.com!
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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