Time to Go Back to “Content Marketing School?” [Marketing Mojo Video]
As a self-proclaimed school-supply geek, I love this time of year! Walk into any store and you see row after row of crisp notebooks, fresh new pens, brightly colored binders, and a slew of other back-to-school goodies. As we get ready to send the kids back to school, it’s also the perfect time of year to think about our own content marketing “schooling”:
This week, take a few minutes to think about your content marketing expertise and skillsets — are there any gaps that you’ve been wanting to fill? Remember, once Labor Day hits, it’s going to be a mad dash to the end of the year, so take advantage of this time to get your own back-to-school plan in place as we get ready to finish strong in 2017.
By the way, this will be the last episode of the Monday Morning Marketing Mojo as we know it. I’m looking at other opportunities to leverage video in delivering insanely good content, so stay tuned!
For more “schooling” on what it takes to win in content marketing, grab a copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN. To learn more about the book and to download a free chapter, visit contentmarketingcoachbook.com!
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!