Tim Matthews on Creating Powerful Blog Personas [Content Marketing Podcast 162]
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Welcome to Episode 162 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall that we welcomed Jay Baer back to the Content Marketing Podcast to chat about his latest book, Hug Your Haters. (Need to get caught up?)
This week, we’re delighted to welcome Tim Matthews for a chat about creating powerful blog personas.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Instagram introduces in-app account switching (finally!)
- New Twitter feature gives you the option to see best tweets first
- Content Hit of the Week: “5 Simple Strategies To Improve Your Blog’s Search Rankings” by Daniel Faggella on Search Engine Land
- Why personas are important in all industries — not just the sexy ones
- How your team can create powerful personas with just a little time and effort, no pricey marketing research agency needed
- Five steps to creating powerful personas that can take your audience engagement to a whole new level
- Tip of the Week: Adapting your blog to serve diverse audiences
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!

Want to learn more about B2B blogging? Download your free gift, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
[…] you joined us for last week’s podcast, you’ll recall that we welcomed Tim Matthews for a chat about creating powerful blog personas […]
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