The power of video: a success story

18
Jul 2011

VidAs you may know by now, I’m a big proponent of using video to boost your online presence and increase engagement with your audience. Just last week, I got confirmation of something else that online video can do for your business: actually close deals.

I rent my office space from the beautiful Corporate Office Centers Westside location in Houston. The office manager, Tina Downey, and I belong to the same BNI chapter (BNI West Houston), and when the group decided to schedule an after-hours networking mixer in early July, Tina generously offered her space as a venue.

Always eager for an opportunity to improve my amateur videography skills, I toted my Canon Vixia to the event and spent much of the time shooting footage of the action. After a couple of hours in post-production using plain ol’ iMovie, the result was quite passable:

A few days after the event, Tina received a call from a prospective client in another city. The person was clearly shopping around and asked point-blank what distinguished Corporate Office Centers from similar “incubator” office spaces around Houston. The ever-resourceful Tina replied, “Well, let me show you” and emailed a link to the above YouTube video.

Less than an hour later, a signed contract came through on the fax machine and a check was in overnight mail.

As you can see, the little video I “produced” was nothing fancy—and it didn’t need to be. It showed the client what she needed to see (and hear) to seal the deal: a well-apportioned office location with a friendly staff and a professional environment.

Folks, the days of needing Hollywood-caliber skills and thousands of dollars in equipment to make an effective video are over. As long as your audience can see what they need to see and hear what they need to hear, you’ve got yourself one of the most impactful sales tools available.

That’s my online-video success story—what’s yours? If you’ve used the Web’s hottest medium to attract or retain business, tell us about it in the comments. We’d love to hear from you!

 

 

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  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.

     

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  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.

     

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

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