The Power of an Infographic: Content Marketing on Steroids [Guest Post]

Sep 2013

The old adage says a picture is worth a thousand words, and there’s nothing like an infographic to visually explain thousand of words.

Infographics aren’t new.

Maps, charts, and graphs have helped us understand data for centuries.

We’re seeing more infographics thanks to the Internet, social media, and easily accessible infographic creation tools.Infographics help us tell our stories, which is what content marketing is all about—creating compelling content that pulls in and engages current and potential customers.

If you didn’t know, pictures or infographics pull in more eyes to social media updates and blogs. Hubspot, producers of all-in-one marketing software, reported that status updates with just the right image generates 53 percent more engagement from Facebook friends or fans.

What kind of info translates into a good infographic?

I’ve used infographics to explain Twitter to those who say they just don’t get it. I even used an infographic to explain American’s love affair with the chicken wing on National Chicken Wing Day. Yes, there is such a day, and it seems Americans love chicken wings. This blog post and infographic were even picked up by Yahoo Small Business Advisor.

So not only do good graphics pull in potential customers, but major news outlets can also circulate your content, gaining you even more exposure.

My favorite infographic revealed a startling truth about one of my LinkedIn groups. Seems I had no business in that group if the intent of being there was to grow my business.

Should you include infographics in your content marketing strategy? Definitely!

Final tips for producing your own infographic

Need help putting one together? Secure talented artists from sites like elance.com orFreelancer.com. You can even create your own with tools from GraphicRiver.com.

Infographics are an excellent way to drive traffic to your site. Make sure you include the word “infographic” in your title to maximize SEO and increased exposure.

About the Author

Known as The Marketing Stylist®, Lisa N. Alexander has worked as an art director, graphic designer and marketing consultant throughout her 20 year career. Lisa helps entrepreneurs and small business owners grow their businesses through strategic marketing and planning. Lisa describes this process as helping clients develop their WOW factor for their big marketing red carpet events. Web launches, advertising campaigns, social media marketing, new business launches are all big events that require the expertise of a stylist to help businesses put their best face forward and her clients love her for this.

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1 Comment

anadrol says:

June 5, 2017 at 7:24 am

Yes pictures are worth a thousand words. Great info about using infographics to drive traffic to your website.

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