“Serving at the Pleasure”: On “Blue Bloods” and Content Marketing

17
May 2016
"Serving at the Pleasure": On "Blue Bloods" and Content Marketing

(Photo: John Paul Filo/CBS ©2016 CBS Broadcasting Inc. All Rights Reserved.)

 

As I’ve shared many times, I’m a bit of a TV geek, and one show I never miss is CBS’ Blue Bloods. Sure, at its core it’s your basic cops-and-courts show — albeit with an interesting family dynamic — but I can always count on the writers to interject some lovely storytelling nuances that keep me coming back for more.

One of those elements involves the precarious waltz of influence between New York Police Commissioner Frank Reagan (played by Tom Selleck, right) and Mayor Carter Poole, played by David Ramsey. About every fourth or fifth episode, an issue comes about that strains the duo’s relationship to the point where Frank’s continued service comes into question.

Whenever the mayor asks whether he intends to resign, Frank’s response is always the same:

“I serve at the pleasure of the mayor.”

“Serving at the pleasure.” It’s a quaint phrase, one deeply rooted in the British and American political cultures. (True language geeks can check out William Safire’s column on its history.)

I like that line. It embodies Frank’s old-fashioned sense of political duty (and yes, the post of police commissioner is a political appointment), while subtly capturing the nature of the relationship. Note that he doesn’t say “I’ll do whatever you want” or “You have the ultimate authority.”

No, he says, “I serve at the pleasure of the mayor.” My preferred translation of the line is “You can fire me anytime you want, whether I deserve it or not. Do with that power what you will.”

It gets me thinking about our responsibility as content marketers to our audiences.

We too “serve at the pleasure” of an external authority. We don’t have to do everything our audience tells us, but we must always be mindful of the fact that they can “fire” us anytime they please.

And while firing a police commissioner is complex process, our audience can show us the door with a single click or tap.

Sometimes when I work with new clients, they’re at a loss for what they could possibly blog about … because they’re only thinking about their product or service. “How many blog posts can we squeeze out of one product line?” they ask.

It takes a little education to show them how successful content marketers turn the tables: Our content is not about us; it’s about the owner of the eyeballs on the other side of the screen.

It has to be.

In other words, we serve at our audience’s pleasure, not our own.

So the next time you look at your content, ask yourself and your team “Are we serving at the pleasure of our audience? Does this content make them want to continue their relationship with us … or give us our walking papers?”

The answers may surprise you.


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About the Author

Rachel Parker, Founder & CEO of Resonance Content MarketingA self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.

content_marketing_50 BizSugar KredFeatured Author on Business 2 Community

Our Clients Are Saying

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    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

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    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

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    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

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    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.

     

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