Why your sales team needs to get with the content marketing program [Infographic]
All too often, we think of content marketing as strictly “a marketing thing,” when a truly rich, vibrant content marketing program involves everyone in the organization — particularly our brethren in business development.
As we discussed recently on the Content Marketing Podcast, when sales and marketing combine forces to produce and promote content — and when your business development reps use it effectively as a sales tool — magical things can happen.
So if your sales reps still see content marketing as one of those “nice to haves” instead of a serious demand-generation powerhouse, it’s time to help them see the light. Fortunately, our friends at Salesforce have put together a dynamite infographic that shows us exactly Why Your Sales Team Should Invest More Time in Content Marketing:
OK, your turn: How do you get your sales team on board with your content marketing strategy?
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. To learn more, download our complimentary audio 5 Things You Must Know About Content Marketing.
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