Why Our Romance with Email Is On Again in 2017 [Content Marketing Podcast 214]
“Reachpocalypse” — the cratering of organic reach on social networks — has many content marketers rekindling their romance with email. Let’s take a few minutes to sit down and get caught up with “the first social network.”
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Welcome to Episode 214 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we looked at the harsh reality of organic reach — or lack thereof — in 2017 and what we can do about it. (Need to get caught up?)
Today we’re looking at why many content marketers are rekindling the romance with email … and taking a few minutes to get caught up with where email is headed in 2017.
Give today’s episode a listen to hear:
- How to grab your complimentary copy of our MP3 audio and e-book “5 Things You Must Know About Content Marketing“
- Our latest News Feed segment:
- YouTube expands mobile live streaming
- LinkedIn adds option to disable comments on published articles
- Content Hit of the Week: “5 Ways to Find Marketing Inspiration in Your Daily Life” by Mike Madden on the Marketo blog
- Was email really “the first social media network?”
- How the social media “Reachpocalypse” has kindled a new wave of interest in email content
- Insights from the Content Marketing Institute’s latest survey on the most effective content marketing tactics (hint: email ranked really, really well)
- The latest best practices for earning opens and clicks with your email content
- Tip of the Week: Don’t know which email practices work best for your audience? Ask them.
Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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