Resonance Evolving, Part 3
I think it really has to do with a fundamental shift we’re seeing in customer mindsets.As marketers, we’re trying to reach a customer who can spot a marketing pitch a mile away and has gotten really good at tuning out those messages.
What content marketing does is take a different approach: providing something of value (i.e., content) that can earn the customer’s trust first, then he might actually be willing to entertain your marketing pitch.
So that’s where we are in the evolution of Resonance … any thoughts? Let us know in the comments—we’d love to hear from you!
Are you holding back from social media because of something “they” say?
In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called “conventional wisdom” that could be standing between your business and social media success.
Comments are closed.