Why Red Reddington Would Make a Lousy Content Marketer
Yes, the arrival of the fall season is always a happy, happy time around here. Football is back, cooler temperatures have arrived (which for us Texans means highs in the 80s instead of the 90s), and store shelves are stocked with one of my favorite indulgences: school supplies.
But what makes me happiest about the arrival of fall is the return of my favorite TV shows. And no homecoming elates me more than that of The Blacklist on NBC.
I have a confession to make. I don’t just love the show’s main character, Raymond “Red” Reddington. I want to beeeeeeee him. I mean, fercryinoutloud, when the man was kidnapped and tortured for days on end last season, he managed not only to escape on his own, but to kill his enemy on his way out with, like, a ball point pen or something.
To sum up, Red Reddington is a serious badass. But if you’re looking for a content marketer, ol’ Red’s probably not your guy. Why not? Allow me to demonstrate:
OK, your turn! Which of your favorite TV characters would you definitely hire — or definitely not hire — to rock your content marketing program? Leave your answer in the comments — we’d love to hear from you!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or