The Real Deal on Google’s Preference for Longer Blog Posts [Marketing Mojo Video]
You may have heard lately that Google tends to assign more “SEO mojo” to longer blog posts. But before you go trying to stuff every word in the dictionary into your next online publication, here’s what you need to know:
Remember, Google’s mission is to direct searchers to high-quality content. And content that is well researched, that covers topics in depth, and that offers meaty insights — in other words, higher quality content — tends to have higher word counts. In other words, the quality drives the quantity, not the other way around.
So before you go fluffing up your next blog posts just to boost your word count, remember that quality must always come first. And remember that, in the final analysis, it all comes down to the living, breathing human being on the other side of that screen.
If you want to learn more about content marketing — a vital component of any inbound marketing strategy — grab a copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN. To learn more about the book and to download a free chapter, visit contentmarketingcoachbook.com!
Today’s Video Transcript
Hey, folks! Rachel here with your Monday Morning Marketing Mojo and with me as always, are the Resonance interns who are feeling feisty this morning.
Okay, today I want to talk to you about a relatively recent development, and that is that we’ve been hearing lately that Google is giving preference to longer blog posts and longer articles. We’ve been hearing that word counts around 1,200 to 1,500, as long as 2,000, are actually performing better than comparable posts that are shorter, and that’s absolutely true. But let me tell you, some folks are out there saying, “Okay Google likes longer content; we’re going to just crowbar as many words as we can into every single blog post and every single thing that we publish,” and that is a mistake.
See, the way that this notion came about is that Google wants to drive people to higher quality content — content that is well researched, that really goes in depth to topics and provides really meaty insights, and those types of articles, yes tend to be longer. So that’s where that came from, but that doesn’t mean that we just need to go cramming a bunch of words into a long piece, just to create a long piece. I’ve read many, many long pieces that are absolute garbage, because people do just that, they just cram in as many words as they can.
So as you take this information and start using it, keep in mind that it’s quality that generates the quantity and not the other way around. So by all means go out there, create wonderful content that is well researched, that covers the topic in depth, and that provides really meaty, valuable insights, and yes, once you’re done with that, you will notice that your articles tend to be longer, and Google will reward you.
Final thoughts, folks: Remember, at the end of the day, we are writing for people. Yes, we do want to appease the Google Gods and get that traffic, get that search traffic, but at the end of the day, there is another human being on the other side of that screen, whom we want to serve and serve well.
Okay, that is it for this week’s mojo, and if you want to learn more about attracting search traffic, and appealing to people (heaven forbid!) with your wonderful content, I recommend that you pick up a copy of The Content Marketing Coach- Everything You Need to Get in the Game and …Win! You can snag your very own copy, and actually you can download a free chapter at http://contentmarketingcoachbook.com/ I wish you a wonderful week and I will see you again next Monday. Take care.
Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!
- Find out how to connect and convert with content marketing.
- Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
- Get the secrets for turning followers into customers … and customers into evangelists.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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