Podcast Episode 078: The Human Side of Storytelling
Welcome to Episode 78 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we kicked off a new series about one of the biggest buzzwords in the content marketing sphere — storytelling — with 5 reasons why storytelling is a vital component of any successful content marketing program. (Need to get caught up?) Today we’re continuing our storytelling series by discussing the most vital component of any successful story: the human element. Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
o Two new updates to Facebook Ads
o The new Canada’s Anti-Spam Legislation (CASL) and what it means for you
o Content Hit of the Week: 5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI, by Lauren Frye on the Yahoo! Small Business Blog
- Why no one ever sat on the edge of their seat rooting for an idea.
- Why “the human factor” doesn’t only apply to human beings (think The Little Engine That Could)
- How to give the people in your story flesh and blood to make the story come alive
- Tip of the Week: Make it easy for your followers to submit questions to you.
Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter. See you again next week!
Each Friday, we deliver a simple but impactful tip to boost your mojo on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please). As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
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