Podcast Episode 108: The 4 Faces of the Content Marketing Writer
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Welcome to Episode 108 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we talked about how content can fuel your B2B sales funnel. (Need to get caught up?)
On today’s episode, we’re kicking off our month-long Content Writers’ Bootcamp with a look at the four “faces,” or perspectives that every content marketing writer needs to be successful.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Two new features from twitter: video sharing and group DMs
- Tumblr goes after long-form content writers with new UI features
- Content Hit of the Week: “The Power of Collaboration (And Why It’s So Hard)” by Patricia Korth-McDonnell on the Sparksheet blog
- Why today’s content marketing writers needs to possess a diverse array of skills
- How we can group those skills under four “faces,” or perspectives to which the content marketing writer must have access
- Tip of the Week: How to keep your writing on track
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
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