Podcast Episode 086: Adding a Book to Your Content Marketing Mix
Welcome to Episode 86 of the Content Marketing Podcast!
On today’s episode, we’re turn our attention to books … specifically, books that can take your content marketing program to the next level. And who better to enlighten us on this subject than an actual author coach? Enter today’s guest, Kevin Tumlinson.
Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
o Pinterest introduces analytics
o Try the Hyperlapse app from Instagram to make your own time-lapse videos
o Facebook clamping down on clickbait
o Need to share a link on Facebook? You’re better off using the link-sharing feature than pasting it into a photo caption.
o You Are Not the Star of Your Content Marketing, by Jay Baer on the Convince and Convert blog
- Why “a book is the new business card” in 2014
- How to break through the intimidation and get started on your first book
- How to work with an author coach (see special offer from today’s guest below)
- Tip of the Week: 3 ways to bust out of a rut and diversify your approach to content creation
Special Offer: Today’s guest, Kevin Tumlinson, is offering our listeners 30 minutes of complimentary author coaching. Just go to the Author Coaching page on his website, click the Book a Session link, and mention this podcast in your request.
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.