Podcast Episode 082: “What the Heck Should I Blog About?”
Welcome to Episode 82 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we talked about content outsourcing — how to figure out if it’s right for you, how to find the right partner, and how to work with them to ensure a successful content marketing program. (Need to get caught up?)
On today’s episode, we’re tackling the #1 question I hear from would-be business bloggers: “What the heck should I blog about?”
Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
o Facebook moving messages to dedicated mobile app
o Content Hit of the Week: How Measurement Can Kill Your Content Marketing Strategy, by Eric Wittlake on the Content Marketing Institute blog
- Why a common misconception about blogging needs to be put to bed
- Why today’s blogs are less journals than they are publications
- 5 steps to creating a successful, audience-focused blog for your business
- Tip of the Week: How to create a style guide for your blog
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
Each Friday, we deliver a simple but impactful tip to boost your mojo on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker
has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
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