Podcast Episode 081: Secrets to Outsourcing Your Content Marketing
If you joined us for last week’s podcast, you’ll recall that Andy Detweiler, co-founder and vice president of B2B Content Engine, stopped by to talk about how his company’s new online tool powers social content marketing. (Need to get caught up?)
On today’s episode, we’re talking outsourcing — how to figure out if it’s right for you, how to find the right partner and how to work with them to ensure a successful content marketing program.
- Our latest “News Feed” segment:
o Facebook rolling out a new “save” feature
o Google bumps up results from local directory sites like Yelp
o Content Hit of the Week: Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience, by Kevan Lee on the Buffer blog
- How to tell if outsourcing is right for you and your content marketing program
- How to find the right outsourcing partner
- How to work with that partner to ensure your success
- Tip of the Week: Stop hiding your social links!
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
Each Friday, we deliver a simple but impactful tip to boost your mojo on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker
has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
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