Podcast Episode 080: Social Content Marketing with Guest Andy Detweiler
Welcome to Episode 80 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we chatted with author, entrepreneur and renowned speaker Jim Kukral about his latest book, Go Direct! The Content Creator’s Guide to Eliminating the Middleman and Avoiding the Gatekeepers — which releases today! (Need to get caught up?)
On today’s episode, we have another special guest: Andy Detweiler, co-founder and vice president of B2B Content Engine, stopped by to talk about how his company’s new online tool powers social content marketing.
Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
o Twitter releases organic tweet analytics
o Facebook rolling out mobile Ads Manager
o Google launches Analytics for the iPhone
o Content Hit of the Week: A complete guide to writing an effective press release, by Debbie Leven on the Marketing Donut blog
- What the difference is between content marketing and social content marketing
- How Andy and his team set out to fill some of the gaps left by existing content marketing tools with B2B Content Engine
- The past, present, and future of content marketing in the B2B world
- Tip of the Week: Increase your value to your followers by becoming a content curator.
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
Each Friday, we deliver a simple but impactful tip to boost your mojo on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please). As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after
speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.