Podcast Episode 077: Why Storytelling?

Jul 2014

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Welcome to Episode 77 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you were in for a treat: content marketer extraordinaire Sally Hogshead stopped by to talk about her new book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination … and to share a special gift just for the Resonance community. (Need to get caught up?)

Today we’re kicking off a new series about one of the biggest buzzwords in the content marketing sphere: storytelling.

Give today’s episode a listen to hear:

Our latest “News Feed” segment:
- Facebook launches updates to mobile Pages apps on IOS and Android
- Google launches Google My Business for local small businesses
- Content Hit of the Week: Cutting Through the Jargon of the Content Marketing Industry, by Chad Pollitt on the Social Media Today blog
What happens to us when we here those six magical words “Let me tell you a story …”
Why storytelling is as old as humanity itself (sorry, marketers, you didn’t invent it after all!)
5 reasons why storytelling is a vital component of any successful content marketing strategy
Tip of the Week: If you need to get those creative juices flowing, consider an online creative writing course

Special Offer for Our Listeners: You have until July 8 to get your free gift form Sally Hogshead: a free assessment to reveal your Fascination Archetype! To get yours, just go to howtheworldseesyou.com/you and fill out the short form. In the “Book Code” field, type in RParker (case-sensitive). You’ll answer a few questions and receive a full report on your Fascination Archetype.

Once you get your report, I have 2 favors to ask:

Go to our Facebook page, facebook.com/resonancecontent and post your results on our wall.
Share it forward! We want to use every last one of these free assessments, so please share the link and code with friends, family, and coworkers!

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!

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About the Author

A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.

Our Clients Are Saying

One of the best “vendor” relationships I’ve ever had.

My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.
Increased website traffic, New Lead Generation

We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.
Social Media Ranking Better Than Ever!

We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it!
Added 5 figures to my business in less than 4 weeks

Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!
Professionalism and Sincere Desire to Help

I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written. Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.
Produced ROI Result

Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….
Event Sold Out Two Years In A Row!

Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send. Her content marketing efforts helping us sell out our event three years in a row! I am expecting the same for October 2014.

Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

When I work with Rachel, I have total peace of mind. I know that she is on target, on time, reliable and delivers over and above the results I expect.

I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.
Increased our likes and interaction rates

Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.