Podcast Episode 075: How to Promote Your Event With Content Marketing
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Welcome to Episode 75 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we chatted with “The LinkedIn Catalyst,” JD Gershbein, about how LinkedIn has evolved into a powerful content marketing platform. (Need to get caught up?)
As things start to slow down for the summer, now is the time to start planning for those events we have coming up in the fall, and we’ve got 5 easy tips to get you started.
Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
o Facebook rolls out new Page layout to all users
o Changes coming to your LinkedIn profile, starting with premium users
o Content Hit of the Week: How “Pages to Watch” from Facebook Can be a Source of Competitive Insight, by Ben Jacobson on the Social Media Examiner blog
- When to start planning the content marketing campaign for your
next event - How to use hashtags for event promotion
- How to create buzz with “pre-event events”
Tip of the Week: Create a campaign to get your promotional content out on a regular basis — once or twice is not enough!
Coming Next Week: Next week, Sally Hogshead will be joining us to talk about her new book, How the World Sees You … and to show content marketers how we can use our unique
advantages to fascinate our audiences. Don’t miss it!
Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … andconverts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
See you again next week!
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