Podcast Episode 072: Content Marketing for Coaches: An Interview with Shontaye Hawkins
Welcome to Episode 72 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we wrapped up our series “How Fascinating Is Your Content?” based on Sally Hogshead’s groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Last week, we talked about how to put all those triggers together and create your own “fascination strategy.” (Need to get caught up?)
Today we’re talking about content marketing for coaches with our
special interview guest, Shontaye Hawkins, CEO and Founder of Emergence Success Solutions and host of the upcoming training series Profit Is the New Black™.
- Our latest “News Feed” segment:
o Twitter announces a new “mute” feature
o Facebook launches Audience Insights
o Pinterest experimenting with “promoted pins”
o Content Hit of the Week: 5 Mistakes that Make People Hate Your Videos (And How to Avoid Them), by Shaun Cronin on the Constant Contact blog
- How life coaches, business coaches, and other coaching professionals can
benefit from a solid content marketing strategy
- How Shontaye’s Profit Is the New Black™ Summer Training Series offers solutions to some of the most pressing “pain points” among entrepreneurs
- How to get your free audio gift from Shontaye, 3 Hidden Secrets To Boost and Accelerate Your Profits
- Tip of the Week: Not sure about the future of Google Plus? Don’t cut the cord just yet.
Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
Each Friday, we deliver a simple but impactful tip to boost your mojo on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
See you again next week!
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