Podcast Episode 063: How Fascinating Is Your Content?: Intro
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Welcome to Episode 63 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we had a terrific chat about becoming
a niche ninja with one of the best niche marketers I know, Beth Buelow of The Introvert Entrepreneur. (Need to get caught up?)
Last year we got some terrific feedback from our series based on Robert Cialdini’s seminal book Influence: The Psychology of Persuasion. Today I’m thrilled to announce our newest series, this one based on another insightful book: Sally Hogshead’s Fascinate: Your 7 Triggers to Persuasion and Captivation.
Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
o Not much going on … perhaps due to a widespread SXSW hangover?
o Facebook’s coming new design for Pages
o Content Hit of the Week: “16 Podcast Hosting Tips I Learned From Marketing Smarts,” by Kerry O’Shea Gorgone on the MarketingProfs blog
- How 4 years of research involving 100,000 subjects led to the principles covered inFascinate
- How you can take the “Fascination Advantage Test” and find out what your own “fascination triggers” are
- Why we need to even concern ourselves with being fascinating
- A quick overview of the seven Fascination Triggers
- Tip of the Week: Try some A/B testing the next time you tweet out a piece of content.
Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
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About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
See you again next week!
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