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Feb 2015
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As more businesses jump on the content marketing bandwagon, it's becoming a challenge to stand out. Find out how you can do that in today's video tip: Join us all month long for our Content Writers' Bootcamp, where we'll be sharing tips and advice to help you write compelling...
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Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 107 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we had a wonderful conversation on thought leadership with...
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Not so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of us in the B2B (business-to-business) realm. Fast forward to 2015, and 86 percent of B2B marketers say they...
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The B2B buying process is all about educating that prospective client. Are you using webinars, white papers, infographics, and other long-form content assets to educate your prospects every step of the way? To learn more about B2B content marketing, join me on January 28 for our...
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