
It's always a treat hearing from my friends at IABC Houston, and when they need a speaker for an upcoming luncheon, I'm always happy to step up. Two reasons: I get to spend an hour discussing what I love with a group of fun, savvy marcom professionals Free lunch at the...
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Every time we set out to determine a topic for our content, we’re faced with a choice between two approaches. One is newsjacking — latching on to popular topics in the news that people are talking about — and the other is evergreen content — content that is interesting...
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"How much does content marketing cost?" Let's see if we can shed some light on this issue — and explore why answering it too soon can sabotage even our very best efforts. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play...
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Over the weekend, I began watching Ken Burns' documentary about the Civil War, a masterpiece that beautifully highlights the one element any good story needs. Check out today's Mojo to find out what that is: When’s the last time you sat on the edge of your seat rooting for...
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As the tsumani of electronic messaging reaches epic proportions, more and more people are seeking refuge in print … and smart content marketers are giving it to them. Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music,...
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