If we're going to create quality content that grows our companies' thought leadership, solid input from our subject matter experts (SMEs) is an absolute must. While some content creators may cringe at the thought of slogging through an interview with these folks, there are ways to...
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Frustrated trying to get your subject matter experts (SMEs) on board with your content marketing program? Try this: Ready to learn more about working with SMEs? Join us at this month's VIP webinar, How to Work With Subject Matter Experts — grab your...
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Check out my top picks from the content marketing universe for the week of May 18: Want to learn more about content marketing? Download our audio 5 Things You Must Know About Content Marketing — my free gift to you! About the Author A self-described geek who can...
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Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 123 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how involving your subject matter...
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Every content marketing program needs support from subject matter experts (SMEs) ... but how do you get them to buy in? In today's Frequently Tweeted Question (FTQ), we've got 3 proven strategies to help you build solid, successful relationships with SMEs across your...
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