
Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 168 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared how email...
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When I sat behind a microphone to record Episode #1 of the Content Marketing Podcast in January 2012, I had no idea I was taking part in the rise of a global phenomenon. Fast-forward to 2016, and it seems everybody who's anybody (or wants to be) has his or her own plot of land...
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Henry David Thoreau once wrote “The unexamined life is not worth living.” Guess what? The same goes for our demand-generation strategies. Check out today’s Mojo to find out why we need to be watching the analytics at each level of our demand-gen funnels — and at every...
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Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 167 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared ideas on...
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I live in Houston, Texas. And my city is hurting. Over the past couple of years, we've seen the global price of oil take tumble after tumble. And when oil prices crash, projects get canceled, jobs get lost, budgets get lean … and marketing is usually one of the...
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